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Fragrance

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Complex fragrances – how perfumes are compiled

Whether it’s an intense perfume, a classic eau de toilette or a light splash of cologne – each and every perfume has its own unique scent, and each perfume unfolds individually depending on the wearer. Professional perfumers influence the way a perfume unfolds by combining different notes: 
  • The top note is the primary, dominating scent that is noticed as soon as you apply the perfume. Generally, the top note of a perfume is a light, fresh scent such as citrus or bergamot.
  • The middle note or heart note is what gives the perfume its character. Once the initial light yet intensive top note has evaporated, the longer lasting middle note takes over. This often has a floral character.
  • The base note is like a ‘stage floor’ on which the perfume unfolds its full character. It develops slowly, and generally consists of warm, heavy scents such as musk or vanilla.
Virtually all successful men’s fragrances, women’s perfumes and children’s perfumes follow this classic pattern. Nonetheless, the sheer variety of combinations is endless – which is why the Heinemann Shop stocks such a huge range of fascinating perfumes from top international brands such as Jil Sander and Hermès, Calvin Klein, Davidoff, Chloé, Dior and many more. 
 

Women’s perfumes – floral and sensual, with a hint of freshness

Women’s perfumes are unbelievably diverse, ranging from fresh, feathery-light floral fragrances through to heavy scents with an Oriental character. Fresh, floral fragrances with roses, lilies of the valley or cherry blossom are particularly popular amongst younger women, although they can generally be worn by women of all ages. Cool, tangy scents with melon, citrus and aqua underscore an active, athletic personality, whilst Oriental and tropical notes such as patchouli, cinnamon and vanilla are incredibly intense and have a soft, sensual character. In the Heinemann Shop, you’ll find a huge range of sophisticated women’s perfumes from well-known brands such as DKNY, Jil Sander, Dolce & Gabbana, Lancôme and Versace – not only as an eau de toilette, but also as a spray-on deodorant or a light eau fraîche. 
 

Men’s fragrances – tangy, fresh and masculine in the Heinemann Shop

When it comes to variety, men’s fragrances have finally caught up with their female counterparts: brands such as Boss, Georgio Armani, Hermès and Paco Rabanne offer a wide range of richly diverse men’s fragrances. Most men’s fragrances are characterised by a tangy freshness, with distinct citrus and woody undertones as well as hints of leather, moss or spices. However, sweet and intense nuances such as amber and musk can also often be found in men’s fragrances. Besides eaux de parfum and eaux de toilette, men often use perfumed aftershaves such as those offered by Jean Paul Gaultier, Aramis and Dior. And of course, Heinemann also stocks big brand name perfumes as shower gels and deodorants.