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Miles & More is a partner of Heinemann


Earn Miles & More award miles - it's that simple:

1 € purchase value is equal to 1 Miles & More award mile. When you make a purchase in the Heinemann Shop, simply present your Miles & More service card or your digital service card in the Miles & More app to earn 1 Miles & More award mile for every euro you spend (7,5 DKK = 1 award mile).

Valid in Heinemann Duty Free & Travel Value Shops or Tax Free Shops in Germany, Denmark, Austria and Italy or at


The award miles will be credited to your Miles & More account.

Your receipt shows how many award miles you earned with your purchase. These will be credited to your Miles & More account within up to 6 weeks.

Forgotten your Miles & More service card? Don't worry, you can have your award miles credited later.

If you don't have your Miles & More service card with you when shopping at the Heinemann Shop, you can also have Heinemann credit your award miles to you later by contacting the Heinemann Customer Service.

Heinemann Customer Service


Redeeming Miles & More award miles

Why not simply convert your award miles into a pair of designer sunglasses, a fine whisky or your favourite perfume? It couldn't be easier! Remember, you can redeem your award miles for your purchase at numerous Heinemann Shops throughout the world.

For this promotion, 330 miles = 1 € (44 miles = 1 DKK). You can redeem your miles at any Heinemann Shop, but not, unfortunately, on

Good to know:

You can redeem your award miles with just 3,000 miles in your Miles & More account. 3,000 award miles correspond to a purchase value of approx. 9.10 € / 68.18 DKK.

What happens if you have over 3,000 award miles in your account, but not enough to pay for the entire purchase? Easy – you can simply pay the difference in cash or by credit card.


Earn even more award miles with the Miles & More credit card.

Get twice the benefits when you use your Miles & More credit card to pay at Heinemann. In addition to the regular miles for your purchases in the Heinemann Shop, you will also receive even more miles for the purchases made using your credit card.


Miles & More – All about Europe's leading award and frequent flyer programme.

Launched in 1993 with seven partners from the hotel and car rental industries, Miles & More has over 27 million members, 26 Star Alliance partners and nine more Miles & More airline partners. Today, Miles & More is more than a frequent flyer programme. As an award and frequent flyer programme, Miles & More is linked with over 350 partner companies "on the ground". Miles & More partners offer a broad range of products from a wide variety of areas, such as fashion, electronics, wellness, lifestyle and the culinary arts. Miles & More – earn miles on board and on the ground and spend them on rewards.

* Miles & More members spend 15% fewer miles on their mileage redemption during the promotion period from 1st of March 2019 – 31st of March 2019 (mileage discount). Mileage discount is only valid on miles redemptions locally in our Heinemann Duty Free & Travel Value Shops in Germany, Austria, Italy and Denmark. 

During the promotion period 280 miles equal 1 € purchase value (instead of the usual 330 miles = 1 € / 7,5 DKK). You can redeem miles for all products, with the exception of gift cards. 
Mileage redemptions in the context of online orders are only possible with subsequent pickup at the airport (Pre-Order). The Pre-Order must be picked up and paid during the promotion period. Not valid on home delivery.
To redeem miles, you must present your Miles & More service card or your Miles & More app during the payment process and state that you wish to redeem miles for your purchase. A redemption is possible from 3,000 award miles. This corresponds to a purchase value of at least € 10.71 / 80,33 DKK.
Participating locations: Germany, Austria, Italy and Denmark.
Mile prices for each product may vary by country and location.