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Miles & More is a partner of Heinemann

Grab the opportunity to win 25,000
award miles every day!*

Miles & More celebrates its 25th birthday and you're the one getting the presents. From 01.11. – 30.11.2018, all Miles & More members will have the chance to win 25,000 award miles every day. Simply shop at a Heinemann Shop or online at and present your Miles & More service card. With a little luck, you might get your hands on one of the great birthday miles packages. Happy shopping and good luck.


Earn Miles & More award miles - it's that simple:

1 € purchase value is equal to 1 Miles & More premium mile. When you make a purchase in the Heinemann Shop, simply present your Miles & More service card or your digital service card in the Miles & More app to earn 1 Miles & More award mile for every euro you spend (8 DKK = 1 award mile).

Valid in Heinemann Duty Free & Travel Value Shops or Tax Free Shops in Germany, Denmark, Austria and Italy or at


The award miles will be credited to your Miles & More account.

Your receipt shows how many award miles you earned with your purchase. These will be credited to your Miles & More account within up to 6 weeks.

Forgotten your Miles & More service card? Don't worry, you can have your award miles credited later.

If you don't have your Miles & More service card with you when shopping at the Heinemann Shop, you can also have Heinemann credit your award miles to you later by contacting the Heinemann Customer Service.

Heinemann Customer Service


Redeeming Miles & More award miles

Why not simply convert your award miles into a pair of designer sunglasses, a fine whisky or your favourite perfume? It couldn't be easier! Remember, you can redeem your award miles for your purchase at numerous Heinemann Shops throughout the world.

For this promotion, 330 miles = 1 € (45 miles = 1 DKK). You can redeem your miles at any Heinemann Shop, but not, unfortunately, on

Good to know:

You can redeem your award miles with just 7,500 miles in your Miles & More account. 7,500 award miles correspond to a purchase value of approx. 22.72 € / 166.67 DKK.

What happens if you have over 7,500 award miles in your account, but not enough to pay for the entire purchase? Easy – you can simply pay the difference in cash or by credit card.


Earn even more award miles with the Miles & More credit card.

Get twice the benefits when you use your Miles & More credit card to pay at Heinemann. In addition to the regular miles for your purchases in the Heinemann Shop, you will also receive even more miles for the purchases made using your credit card.


Miles & More – All about Europe's leading award and frequent flyer programme.

Launched in 1993 with seven partners from the hotel and car rental industries, Miles & More has over 27 million members, 26 Star Alliance partners and nine more Miles & More airline partners. Today, Miles & More is more than a frequent flyer programme. As an award and frequent flyer programme, Miles & More is linked with over 350 partner companies "on the ground". Miles & More partners offer a broad range of products from a wide variety of areas, such as fashion, electronics, wellness, lifestyle and the culinary arts. Miles & More – earn miles on board and on the ground and spend them on rewards.

*Terms and conditions:
Miles & More members who shop on the ground at the Heinemann Duty Free & Travel Value Shop at the airport or online at in the promotion period from 01.11. – 30.11.2018 will have the chance to win one of 30 miles packages worth 25,000 Miles & More award miles. To participate in the draw, subscribers must make a purchase and present their Miles & More service card on-site at the Heinemann Duty Free & Travel Value Shop at the airport. If they make an online purchase at, subscribers must enter their Miles & More service card number so that the miles can be credited to their account if they win. The prize cannot be exchanged for cash. Only one prize per person. After the end of the promotion, the winners will be drawn at random from all buyers during the promotion period. Winners will receive their credit approximately 6 weeks after the end of the promotion and this will be listed under the name "Heinemann Prize" in the Miles & More account.