Eyes Make Up

Show off your eyes to their advantage – with luxurious eye makeup available from Heinemann

A person’s eyes are distinctive and unique – they are the part of the face which grabs attention first. When presented correctly, beautiful eyes outshine everything else, making even a little carelessness in your makeup or hairstyle appear unimportant. For this reason, eye makeup is the most crucial part of your daily makeup routine. And to make sure you succeed every time, Heinemann has a wide range of top-class cosmetics, from eyeliner and mascara to eye shadows and eye shadow sets by names such as Benefit, Estée Lauder or Burberry, to eyebrow pencils and useful beauty tools like tweezers and makeup brushes – all from top brands like Lancôme and Givenchy, Clarins, Dior and many more.

What eye makeup suits my eye shape?

All eyes are unique. However, you can distinguish between a few basic shapes which can be accentuated and contoured with the right makeup tricks. 

• Almond-shaped eyes are ideal and can be made up in various ways. For eyes that are quite far apart, you need to accentuate the inner eye area with eye shadow and eyeliner, whereas for close-set eyes the outer eye area needs to be highlighted.
• Downturned eyes can be visually lifted with an eyelid line drawn slightly upward at the corner and a light or slightly shimmering eye shadow under the eyebrow. The eyebrows should not slope towards the temples, instead they should be shaped straight or even slightly upward using an eyebrow pencil.
• Round eyes often seem especially big. A broad brush of matte eye shadow contours the eyes without highlighting their round shape. The eyelid line can be made slightly broader towards the temples and complemented with a dark kohl on the lower eyelid – this imitates almond-shaped eyes. The eyebrows should be shaped almost straight or slightly arched. 
• Hooded eyes: Hooded eyelids can be visually concealed and the eyes made to look “open” by applying eye shadow in an arch shape and a fine eyelid line on the upper eyelid. The eye makeup can be complemented with a light kohl on the lower eyelid and a discreet eyebrow pencil – the eyebrows should not be too dominant if you have hooded eyes.

Enchantingly beautiful eyes – all your eye makeup needs from Heinemann

With proper makeup and the right techniques, you can contour your eyes, accentuate your assets and conceal any perceived flaws. However, eye makeup is also about looking healthy and well-groomed. The Heinemann Shop offers you an extensive range of products to cater to this need: 

• Eye care: with an eye care cream or eye care serum, you can moisturize and nourish your eyes before applying makeup. At the same time, eye makeup remains beautiful for longer on a well-cared-for skin.
• Eyebrows: eyebrows frame the eyes and need regular care – regular plucking with tweezers and combing with a brush give them the proper shape.
• Concealer and foundation: a concealer covers dark circles and makes the eyes shine. It can also be used as a base for eye shadow. Heinemann also has special eye makeup foundations that make eye shadow and eyeliner last longer.

Select your eye makeup with eye shadow, mascara and kohl that match your eye color and your style, and that are perfect whatever the occasion – Heinemann has all your favorite brands including L’Oreal, Shiseido and Sensai, Yves Saint Laurent, Clinique as well as many more.