Since its introduction, Wild Turkey has maintained a distinctive distillation and ageing process that gives it a smooth taste and a lingering flavor. Wild Turkey uses a differentiated process whereby the bourbon is distilled at a low proof to seal in its flavors. Very little water is added to Wild Turkey, resulting in a full-flavored authentic bourbon taste similar to what one would get straight out of the barrel. Wild Turkey is a genuine drink with a sought after "burn" that comes from its high proof, an attribute fundamental to the brand and critical in maintaining its authentic bourbon characteristics.

Rich with vanilla and caramel, with notes of honey, brown sugar, and a hint of tobacco. Its high proof contributes to its bolder flavor.