Gucci begins its new beauty story from the lips. A lipstick is the ultimate makeup tool, its fascination and desirability a result of its instant transformative power. Gucci’s three new lipstick collections are diverse formulations: Rouge à Lèvres Satin with a satin finish, Rouge à Lèvres Voile with a sheer finish, and Baume à Lèvres, a lip balm with a translucent finish. Baume à Lèvres enhances the natural smoothness and texture of the lips. The lip balms give a soft glow of colour with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort. Inspired by vintage makeup the lipsticks’ packaging interweaves House motifs with contemporary codes. Baume à Lèvres is contained in a turquoise coloured tube, a hybrid shade of blue and green chosen specifically by Alessandro Michele because it represents an attention to colour, before pink was assigned as symbolic of the feminine world post war.