A new shine is born: intense, plumping and long-lasting.

ROUGE COCO BLOOM is a lip colour that blossoms with the radiance of beauty in motion.

CHANEL Research has created its first hydrating and plumping lipstick that combines intense, long-lasting colour and sculpting shine in a patented formula.

Ultra-comfortable, it works in two phases.

Phase 1: colour capture.

The colour instantly sets on the lips, creating an intense, long-lasting result.

Phase 2: plumping power.

The ultra-glossy oil phase rises to the surface and reflects light off the lips, providing spectacular shine.

For eye-catching, mesmerising lips that light up the face.

The CHANEL Makeup Creation Studio has dreamed up a new range of deep, radiant shades: a combination of nudes, soft, warm or ebullient pinks, luminous oranges, powerful reds, sensual browns and magnetic plums.

Its new black and silver packaging recalls the mirror-like finish of the lipstick. It also features a transparent cap that allows each intense shade to peek through.

Apply directly to the lips with a single swipe. Within seconds of application, the formula transforms and releases a burst of shine.