Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry. A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism. Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, as a metaphor for personal transformation. A new man. A Hero. Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity. Burberry Hero Fragrance is an enthralling marriage of strength and freshness, signifying the modern man’s duality of power and sensibility. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges; Virginia’s Apalacian, the Atlas Mountains in Africa, and the Himalayas in Asia. Burberry Hero bottle is a modern reimagination of Burberry Fragrance by Riccardo Tisci – featuring the TB embossed monogram for the first time. Strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo.

INGREDIENTS: ALCOHOL DENAT., AQUA/WATER/EAU, PARFUM/FRAGRANCE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, ACETYL CEDRENE, LIMONENE, LI NALYL ACETATE, CITRUS LIMON (LEMON) PEEL OIL, ETHYLHEXYL METHOXYCINNAMATE, DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE, CITRUS AURANTIUM PEEL OIL, PINENE, JUNIPERUS VIRGINIANA OIL, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, COUMARIN, POGOSTEMON CABLIN OIL, CEDRUS ATLANTICA OIL/EXTRACT, PELARGONIUM GRAVEOLENS FLOWER OIL, LAVANDULA OIL/EXTRACT, BETA-CARYOPHYLLENE, EUGENIA CARYOPHYLLUS OIL, VA NILLIN, CITRAL, EUGENOL, HEXADECANOLACTONE, ALCOHOL, ROSE KETONES, TERPINEOL, GERANYL ACETATE, GERANIOL, TERPINOLENE, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CAMPHOR, ALPHA-TERPINENE, EVERNIA PRUNASTRI (OAKMOSS) EXTRACT, DISODIUM EDTA, EXT. VIOLET 2 (CI 60730), RED 4 (CI 14700), YELLOW 5 (CI 19140).