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Heinemann & Me


As a member of Heinemann & Me you'll enjoy these exclusive benefits: Take advantage of attractive offers, discount promotions and special services. Making every purchase even more rewarding: With Collect Me you'll earn valuable loyalty points and Surprise Me gives you the chance of an instant win.

Collect Me

Earn loyalty points with Collect Me

Every purchase is rewarded. 1 Euro purchase value is equivalent to 1 Collect Me loyalty point. Make sure you show your Heinemann & Me card or app at the cash register every time to earn loyalty points and ensure discounts.*

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Surprise Me

Be surprised with Surprise Me

With a little luck, you may be selected at random when you make your purchase and receive an instant discount or another gift. So always have your membership card or app with you.

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Exclusive discounts

Secure exclusive discounts

Enjoy a 10% Welcome discount** on your first purchase and benefit regularly from further discount promotions. Our newsletter will keep you up to date on this!

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Birthday present

Receive a birthday present every year

As a Heinemann & Me member, we'll surprise you with a personal gift on your special day. Giving you another reason to look forward to it.

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Exclusive partner offers

Benefit from exclusive partner offers

As a Heinemann & Me member, you can look forward to individual partner benefits at many airports. From complementary drinks or special gourmet promotions to hotel room and car rental discounts.

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Find the right answers fast

Do you have any questions? We have the answers! Here are the most frequently asked questions on all Heinemann & Me topics with all the answers. We hope we can help you.

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Always on you – your digital membership card.

Practicality personified. With the Heinemann app you have your membership card and all Heinemann & Me advantages always at your fingertips on your smartphone.

Simply present it at the cash desk and benefit from all services!

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Register now and enjoy our low prices and comfortable home delivery, exclusively for travellers.
Get 10 % welcome discount now!
Become a member of Heinemann & Me. It's free to join, and you'll enjoy a whole range of benefits.

*Valid in all Heinemann Shops in Germany, Austria, Hungary, Italy, Denmark and Australia. Does not apply to banded tobacco products (all in Australia), deposit cans or bottles as well as print media and book articles and shopping bags.

**Once only upon submission of the registration form at a Heinemann shop or when registering online. You must have provided the compulsory minimum information and consented to the terms and conditions of participation. Minimum age for use of the discount coupon is 18 years. Cannot be combined with other special offers. Also excluded are already discounted items, the special offer range of products, sleeve-wrapped tobacco products, return-deposit beverages, print media and books. Not valid in Sydney.