Iconic Ultimune—reformulated for men’s unique needs. Shiseido research has found that men’s skin differs from women’s in its ability to protect and defend itself from intrinsic and environmental aggressors. This new serum targeted for men's skin strengthens skin’s inner defenses, delivers targeted antioxidants, and helps with damage recovery, while providing 32 hours of continous hydration*. Shiseido Men Ultimune Power Infusing Concentrate serum delivers healthy, vibrant, energetic skin that starts from within. Real Results: 77% of people felt Men's Ultimune boosts their skin's resistance to damage caused by external hazards (UV rays and dryness)**. *Tested on 20 participants, aged 20–70, in France. **Tested on 101–103 men, aged 19–70, in France.