Eye Shadow

Fascinating colors – luxurious eye shadows available from the Heinemann Shop

Whether you’re creating a spectacular color accent, smoky eyes or just a gentle shimmer – eye shadows have many different uses. When applied correctly, they catch the eye like magic: even the ancient Egyptians understood the appeal of darkly painted eyes, and they colored their eyelids with a paste made of ground malachite or with henna. Today, eye shadows are available in various forms and in a virtually limitless range of shades and colors. Heinemann has luxurious eye shadows by Dior and Givenchy, Estée Lauder and Guerlain as well as eye shadow palettes and sets by trendy brands like Tom Ford, Dior , MAC and Benefit: discover your favorite brand and color, and buy eye shadows and other eye makeup now from the Heinemann Shop.

Experimentation welcome: What eye shadows are available? 

The eye shadow color that is best for you mainly depends on what type of person you are, along with variables such as your skin tone and your style. Regardless of the color and your desired finish – whether matte, glossy or shimmering metallic – you can also choose from various textures of eye shadows:

• Eye shadows in powder form are a colorful, classic choice. This kind of eye shadow is applied to the eyelid with the help of a small brush and blends almost seamlessly to create sensational color gradients. An eyebrow foundation like the Smashbox Photo OP should be used to ensure that powder eye shadow lasts longer and does not form clumps or creases.
• Eye shadow pencils are a bit thicker than eyebrow pencils or lip liners and have a firm or slightly creamy consistency. They can be applied without any beauty tools; however, they do not blend well with each other on the eyelid. For this reason, eye shadow pencils like Sisley Phyto-Eye are ideal if you want to use a single shade of eye shadow over the entire eyelid.
• Creamy eye shadows allow precise application thanks to their soft texture, and they also blend extremely well. People with dry skin may find creamy eye shadows, like those from Yves Saint Laurent, easier to manage than powder eye shadows.

Powder eye shadows are often available in color palettes, which offer you a wide range of styling options. Order eye shadows by Clinique, Yves Saint Laurent or Giorgio Armani from Heinemann and create a new eye makeup look every time.

Look beautiful for longer: Want to learn how to apply eye shadow correctly?

To ensure that eye shadow is long-lasting and does not clump up in the folds of the eyelid, there are a few things you need to pay attention to when applying eye shadow:

• Use a primer or eye shadow base – a little concealer can also be applied to the eyelid to extend the durability of the eye shadow.
• Dab powder eye shadow on instead of brushing and spreading it: the brushing movement causes some of the powder to be lost around the eyes – dabbing or patting is much more precise.
• Lightly moisten the eye shadow: if the powder or the eye shadow brush is moistened very lightly with water, you will be able to apply the colors much more intensely.

You should keep intensely shimmery or metallic eye shadows for evening makeup – you could, however, use shimmery eye shadows of a lighter shade as a little highlight on the inner corner of the eye during the day.

The perfect eye shadow for every attitude – available online from Heinemann

Make brown eyes shine with eye shadows in shades of violet or warm orange; blue eyes are better accentuated with gentle shades of pink or brown. Green eyes shine with warm metallic colors, lilac or brown. A wide selection is available from the brands Sisley, MAC and NARS. Which eye shadow best shows off your eyes? Buy your favorite brands online now from Heinemann.