An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace. Now in the form of an Exceptional Extrait , dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent . Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.