Mascara with magnetic power They're Real! Magnet is the mascara with magnetic power: benefit has been inspired by the laws of attraction and has harnessed magnetism: Hidden inside the mascara brush is a magnetically charged core that attracts the texture, which is enriched with magnetic minerals, and then extremely lengthens your lashes. For even more dramatic results, the texture can be built up because it's ultra lightweight, then wows with an incredibly long hold of up to 36 hours - no smudging, no crumbling. The They're Real! Magnet Mascara brings extreme length to the lash fan, precisely separates the fine hairs from each other and gives a fabulous curl on top. For a look that is more attractive than ever before.