ROUGE COCO, the lipstick for boundless freedom, has been reimagined as a new lip care formula composed of at least 83%* naturally derived ingredients. Its utterly effortless glide-on texture makes for a surprising experience both in terms of comfort and ease of application. This iconic lipstick has kept its timeless black and golden aesthetic. An intuitive, foolproof technique allows for mirror-less application. Its formulainfused with camellia ceramides and the new hydra-peptide complex that offers a smoothing effectdelivers enhanced lip care properties, enveloping the lips in a nourishing coat of colour and providing antioxidant protection. Lips are left feeling more hydrated and protected all throughout the day. They appear instantly smoother (+85%**) and suppler (+77%***). After 4 weeks****, even bare lips are softer and more luminous, with a plump appearance. ROUGE COCO makes a statement with new in-between shades featuring a satin finish, designed by the CHANEL Makeup Creation Studio: soft, intensely luminous, and easy-to-wear colours, each landing somewhere in the middle of two different hues and two different emotions. It invites you to escape through universally flattering shades, named after meaningful destinations in the House's history. ROUGE COCO awakens your senses, putting a smile on your face*****. *According to ISO 16128. **Clinical evaluation immediately after application, 20 women. ***Self-assessment completed immediately after application, 20 women. ****Clinical evaluation of bare lips after 28 days of daily use, 31 women. *****Tested using the latest methods in neuroscience research: instrumental evaluation of facial expressions while applying and after applying the shade Gabrielle, 60 women.

The silky, glide-on texture of ROUGE COCO and the intuitive way in which it is applied open up a new realm of possibilities: opt for a precise, one-swipe application or achieve a blurred look by buffing it with your fingertips. Mirror-less application, for foolproof results at any time of day or night: 1. Begin with the bottom lip, working from the centre out towards the corners. 2. Press lips together to transfer colour to the top lip. 3. Apply two short strokes to the Cupid's bow, creating a small heart shape. For foolproof results, smooth out the edges with your fingertips to complete the makeup look.