Responsible Choice: Choose Good. Feel Better.

With our Responsible Choice portfolio, we want to offer a special range of products that have been selected responsibly.

Every product with the Responsible Choice label meets several of our defined attributes, which are based on a clear and strict set of criteria. We take into account comprehensive data along the entire value chain – from manufacturing to end use – and include external certifications.

Our selection follows transparent evaluation criteria and ensures that selected products impress in their category with a particularly responsible overall performance.
Our minimum requirements are ambitious: only products that perform above average in several checked areas receive the Responsible Choice badge.

Recycled material
These products or their packaging contain recycled materials. This conserves our raw-material sources and is a valuable step towards a circular economy.

Refills or Refillable
This product comes in an especially resource-saving package as a refill, or this product is also made in a refillable packaging.

Organic
This product meets the highest standards of organic production and processing. In plain terms: No chemical plant protection or fertilizers, less additives and no GM technology.

Purely essential ingredients
This product is formulated without harsh sulfates, parabens, or mineral oils – embracing only ingredients that are uncritical. 

Vegan
This product is completely free of animal products and derivatives, both in its ingredients and packaging.

B Corp
The manufacturer of this product has earned B Corp certification for its outstanding societal and environmental contributions, awarded by the non-profit organization B Lab. 

Fair
This product respects fair and ethical working conditions, certified by a widely recognised authority – fair wages, fair work.

The assessment of our Responsible Choice articles is based on certifications and product data that are reported by suppliers on an article-specific basis. Our assessment system is continuously being developed.