Stitch, a troublemaker, is an experiment and is programmed to destroy, for which reason an extraterrestrial tribunal wants to lock Stich away. He manage to escape and meets Lilo, a little girl. Through her love and unwavering belief in Ohana, the Hawaiian word for family, Lilo and Stitch develop a special friendship and the help each other out of sticky situations along the way. Stitch is positioned as a unique offering across all consumer demographics.

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