More in tune with the times than ever, Dior asserts itself as the most couture and avant-garde of beauty brands. The House of Dior celebrates both the beauty that makes each woman unique and the power of a new femininity, while working every day towards building a sustainable future.
FROM 1947 TO THE PRESENT
As a fashion designer and perfumer, Christian Dior had a global vision of women, couture and beauty from his first fashion show on February 12th, 1947. Since then, the House of Dior has continued to assert itself as a brand ahead of its time with a rich heritage. With the reopening of 30 Avenue Montaigne in Paris, Dior invites visitors to explore an extraordinary setting, where culture and history come together in an unforgettable experience.
THE POWER OF WOMEN
“My dream was to make women not only more beautiful but also happier,” Christian Dior used to say. The House of Dior has always captured the worth and femininity of every woman, supporting and promoting womens' power and ambitions. The Women@Dior program and the Dior Chin Up campaign are concrete examples of this commitment.
THE ART OF CREATION
Dior’s creative capacity and expertise are unique. The creativity of Peter Philips, Creative and Image Director for Dior Makeup, is at work. Behind the couture colors and ultra-sensory textures of Dior makeup. The talent of Francis Kurkdjian, Dior’s Perfume Creation Director, shows through in Dior’s fragrance line.
DIOR, COMMITTED TO A SUSTAINABLE FUTURE
With a commitment to eco-design and transparency regarding the ingredients used in its formulas, Dior Beauty took another major step in 2022 by sharing its responsible formulation charter. The House of Dior also has its own gardens in France and around the world; the flowers grown there are used to create Dior fragrances, makeup and skincare products.